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From the post-World War II wreckage of Nakajima Aircraft Enterprise arose a organization that made motor scooters from left over airplane components. Fuji Sangyo Business was at some point formed into twelve different operations. Six of these separate entities came together to form Fuji Heavy Industries in 1950, using the express intent of entering the automobile manufacturing business.
The name chosen for the automobile brand was Subaru, the Japanese word for the six-star cluster inside the heavens, The Pleiaides. The name is representative from the six companies that came with each other to kind FHI.
From inauspicious beginnings, the Subaru brand of autos, light trucks and sports utility cars has come to represent a quirky, competent option of intelligent, free-thinking people who appreciate top quality and efficiency in their vehicular choices.
Subaru is not positioned inside the "basic transportation" mainstream on the auto sector. Rather, they've set themselves apart by targeting discerning, educated, *****er individuals using a taste for adventure, who're viewed as sensible, solid, but unique.
This corporate marketing technique is evidenced by the fact that Subaru was the initial automobile business to present "boxer" engines in mass developed cars and SUVs. Confident, Porsche and Ferrari provide or have presented boxer engines, but neither of these two makers may very well be viewed as as possessing mass created offerings.
Furthermore, Subaru has incorporated their fine All-Wheel-Drive method into all their models, creating them the only manufacturer to present the traction benefits of all of the wheels being driven by their high-reving boxer engines.
Amongst one of the most well-known Subaru models have been the Legacy (1989), Impreza (1993), Outback SUV (1995) and the Forester SUV (1997). The Outback achieved prominence in Western markets when their marketing campaign featured Paul "Crocodile Dundee" Hogan as their spokesperson. The highlights on the ads were the versatility, power and rugged functionality of this little SUV: Car-like comfort and options with off-road capability.
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